If you’re aged 55 or over and looking to unlock tax‑free cash from your home, or help buying a new home equity release can be a powerful option, but it’s also a major financial decision. At Pure Mortgage, we provide clear, independent, and suitability driven equity release advice for homeowners across Hove, Brighton, and throughout the whole of Sussex. As members of the Equity Release Council, you can be confident your in in safe, regulated hands.
Equity release is just one form of later-life lending. At Pure Mortgage, we also advise on Retirement Interest Only (RIO) mortgages and standard mortgages into retirement, allowing us to recommend the most suitable option — not just one product type.
Later Life Lending Options We Advice On
- Equity Release (Lifetime Mortgages)
Access tax-free cash with no or optional monthly repayments, normally repaid when the property is sold, you move into long term care or on your death. - Retirement Interest-Only (RIO) Mortgages
Pay monthly interest with the loan balance remaining the same, subject to affordability. There is no fixed term or end date. - Standard Mortgages Into Retirement
Traditional repayment or interest-only mortgages that extend beyond retirement age, where income allows. There is a fixed term and end date.
What Is Equity Release
Equity release allows you to access some of the value tied up in your home while continuing to live there. The most common form is a lifetime mortgage, where interest is added over time and the loan is usually repaid when your home is sold after you pass away or move into long‑term care. You can take either a lump sum, or a combination of a lump sum with a draw down facility for future borrowing.
Equity release is not suitable for everyone, which is why regulated advice is essential.
OUR LATER LIFE LENDING & EQUITY RELEASE ADVICE APPROACH
We believe good equity release advice should be balanced, cautious, and fully transparent.
When you speak to us, we will:
- Take time to understand your goals, family situation, and future plans
- Explain how equity release works, including interest roll‑up and long‑term costs
- Compare equity release with alternatives, such as:
- Downsizing
- Retirement Interest‑Only (RIO) mortgages and standard mortgages into retirement
- Using savings or investments
- Clearly outline advantages, disadvantages, and risks
- Tell you honestly if equity release is not the right option
There is no pressure and no obligation to proceed.
Why Choose Pure Mortgage for Equity Release
- Independent & Whole‑of‑Market
We are not tied to any lender. This means we can research the market and recommend products based solely on suitability.
- Later‑Life Lending Experience
We have extensive experience in equity release and retirement lending and understand the unique considerations involved.
- Local, Personal Service
Based in Hove, we offer face‑to‑face appointments across Brighton & Hove, as well as home visits and remote meetings if preferred.
- Clear Fees & No Surprises
We explain our fees upfront and make sure you understand all costs before you decide to proceed.
- Family‑Focused Advice
Where appropriate, we encourage clients to involve family members or friends in our discussions, helping everyone understand the long‑term impact.
Transparent Costs
✅ Fixed fee of £495 paid on completion.
✅ No charge if your application doesn’t proceed.
✅ Lender fees & legal costs explained upfront before any application is made.
Is Equity Release Right for You
Equity release may be suitable if you:
- Are aged 55 or over
- Own your home (with little or no mortgage)
- Want to supplement retirement income
- Need funds for home improvements, care, or helping family
- Prefer to remain in your home long‑term
It may not be suitable if:
- You plan to move in the near future
- You want to preserve the full value of your estate
- Alternative funding options are more cost‑effective
This is why professional advice is essential.
Your Free Initial Equity Release Consultation
Your first conversation with us is free and without obligation, in fact there are no charges until your mortgage completes no matter how many times we discuss your options and unique situation. We’ll answer your questions, explain your options, and help you decide whether equity release is worth exploring further.
Speak to an Equity Release Adviser
If you’re considering equity release and want clear, honest advice from a local, independent firm, we’re here to help.
Contact Pure Mortgage today to arrange your free initial consultation
Equity release may reduce the value of your estate and can affect entitlement to means‑tested benefits. Regulated advice is required.

